Every time I do a media interview for my businesses and blog, I’m always asked the question on if blogging is an over saturated market. To be completely honest, it is. It seems like everyone and their mom (literally) calls themselves bloggers. When I went to fashion week last year, I introduced myself a as a blogger to a fabulous lady and she literally turned away from me saying, “Isn’t everyone”! When I heard these words, it made me embarrassed to tell others I was a blogger. It literally became the last thing on my list that I introduced myself as because I felt as though others would give me the cold shoulder if I wasn’t one of the top 10 bloggers in the world with millions of followers.
I began to struggle with this idea of being a blogger because on one end it was what “everyone” else was doing, but on the other end, it was making me so much money in my business. How was I to deal with this? Should I give up the idea of blogging because it was a market that was already controlled by the top few?
After analyzing the results, I had to figure out why I was still seeing so much success in my blogging though I didn’t have millions of followers. What was the formula that helped me to succeed in such a saturated market? What I discovered is that blogging is only saturated when you blog about what everyone else is blogging about. In order to stand out in a large crowd, you have to shine bright. What that means is that you have to find something that is unique to focus on. Instead of making all my pictures and topics the same as most bloggers out there, I began to talk about things that I really dealt with on a daily basis. Things like what to wear to a business meeting, how to have a productive morning, how to travel in style and how my products could really help them be more successful. These topics were for entrepreneurs who loved to be fabulous. It spoke to my audience, and though it wasn’t the traditional type of blogging, it yielded profitable results because it was something that only I could deliver.
One thing to remember on your journey to successful blogging is that no one else can be you. You are unique and have something to offer the world that can’t be duplicated. When you tap into that space in your life, you will step outside of a saturated market and attract people who want what you have to offer. Talk about your life, share lessons you’ve learned from running your business, and plain out ask your audience what they want to hear from you. Trust me, they will let you know what they believe you have the answers too.
So yes, blogging is a saturated market, but you can still rise to the stop when you find your own voice and style. It’s important to get inspiration from others, but remember to always add your style to it. Never feel like you have to deliver the same content as everyone else. Listen to your market and you will always win.