Ariana Pierce, the Superstar CEO
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The Underdog Turned Into The Wolf

Big Sean Wolf Jacket

Last Sunday I had a blast at the Big Sean concert in Santa Ana, California. I literally screamed and sang the entire show. When my favorite song, Bounce Back, came on I lit up with joy. As soon as I heard the line, “The underdog just turned into the wolf”, I remembered when I had one of those moments.

Back in high school, I was actually considered the nerd and teacher’s pet. I was the student to do my homework on time, respect the teacher and be obedient to authority. Though these are things that should be done, it’s not always cool to do them. Throughout my entire middle school and high school years, there was lots of teasing and embarrassing moments because at a young age, I made the decision to be focused and become an entrepreneur at just 13 years old. I didn’t do what every other normal teens my age were doing, so it made me a target. While they were having sleepovers, I was reading books and studying the keys to having a successful business. 

Big Sean Wolf Jacket

Basically, making a decision to skip the party and start a business came with a lot of pressure, but it was well worth it. Letting go of the embarrassment and caring so much about what people thought at the time, helped me to push forward with my purpose and get focused on the end goal, which was to be a success now and not later.

Fast forward to college, I decided to go big and start another company, Superstar Nail Lacquer. Throughout my entire 4 years at Michigan State University, I built a successful international brand that has been featured in Glamour, US Weekly, Life & Style, Ambassador Magazine, various TV stations and on celebs like, Miley Cyrus, Selena Gomez and so many more. Before I even graduated from State, my TV interview with Black Enterprise was being added to the curriculum for the business college…How cool!

Big Sean Wolf Jacket

Big Sean

In the most humble way possible, I could go on about the opportunities that have come my way from staying focused on my dreams and purpose in life. What I’ve found over the years is that the same people who teased or dissed me in school, are now trying to “pick my brain” on how they can get on track with their dreams and desires. I can definitely say in this moment that the “Underdog turned into the Wolf”, and that’s why this jacket means so much to me. It’s a representation of making certain sacrifices that seemed hard at the time, but turned out to be best for my life.

Do you have a moment in your life when you were considered the underdog but came out on top? I want to hear all about it below! 

*Jacket: Big Sean Shop (Available on the “I decided” Tour OR at

I’m so grateful that I’ve achieved so much at a young age, and that I have the privelege of being a CEO and living the entreprenur’s lifestyle. I’m not content just to succeed for myself, though. I love to empower others and see them succeed also!


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  • Thank you so much for taking us behind the scenes Ariana! And for sharing your story! This is awesome! I can remember back in middle school, I was the same: Considered the teachers pet, the rule follower, or the “goodie two-shoes” in school environments where respecting delegated authority wasn’t popular or rewarded by my peers. But I stayed the course and did what was honorable in spite of the adversity. Today, I am invited into schools to do large audience talks to entire student bodies, teaching them to do just that, to be willing to do what’s right. The stuff that most people won’t do, so that they can live a life like most people never will. Thank you again for sharing your story and for opening up this moment for all of us to share ours!

    • Ari Pierce

      OMG this is so inspiring! I love how you are now teaching students to do what’s right…and the cherry on top is that you get PAID to do it!! I so love this. Thanks for sharing.

  • Darrian Tanner

    Great post! I’m so glad that you stayed the course! You’re such a great inspiration for such a time as this!

    • Ari Pierce

      Thank you so much! I appreciate that.

  • Essence Patterson

    Thanks so much for sharing your story! Like you, I was pretty much labeled a nerd from the get go. My mom was an educator, so I knew I had to take whatever I did in school seriously and always put my best foot forward. This resulted in me not being the most social person and creating an invtroverted personality that I, personally, didn’t see a problem with, but for some reason, others did. In fact, not only were there students who distanced themselves from me and talked about me, but teachers and adults as well. I’ll never forget hearing about a teacher telling my mom that she didn’t think I’d be able to survive college. Not because of the studying aspect, but because of the social aspect that comes with the idea of going off to college. I hadn’t even reached high school yet and people were already doubting my ability to flourish. Well, fast forward now, and I’ve done far more than enhance my social skills. I became a part of my university’s prestigious business organization, was selected as one out of two people to join that said organization’s presentation team for competition out of a class of 150+ students, and made top 5 in the country, with my team, in that National Exhibition, presenting in front of numerous of CEOs of big name corporations. The cherry on top? I will be graduating from my college, at the age of 21, this May and starting my exciting journey toward entrepreneurship. This underdog truly has turned into a wolf!

    • Ari Pierce

      Wow, Essence!! This is so powerful. Look at that. You stayed true to you, you stay focused and you didn’t give up. I bet a lot of those people who teased you, now want to be your friend! This is definitely a great story of turning into the wolf!

  • Sharlette Thornton

    Hi Ariana,

    Thanks for sharing your story! I’ve definitely had this this experience growing up. Mainly in my high school and college years. I decided to get on track and start working with my mentor at a young age.
    When I made this decision, a lot of my peers tried to pressure me into going back and getting off track with partying etc…I had to make a declaration that I would live my life on purpose no matter if I lost some friends.
    After sticking to my decision, I can proudly say I’m truly living in my purpose. I’ve traveled on private jets, explored the world, dinned at the best places and so much more. But it all happened because I stay on course.

    Thanks for sharing your story! It really inspires so many to GO BIG in their life and in their business.

    • Ari Pierce

      This is awesome!! Yes, people will try to pressure you into doing the wrong things, but when you stay on track, you ALWAYS win!

  • Erin Johnson

    Wow this is incredible! Love your underdog story – and your will power to stay the course and do the right thing! You are truly an amazing success story and an inspiration to so many!! #bouceback @bigsean YES and I love that jacket, it looks AMAZING!

    • Ari Pierce

      Thank you, Erin! I so love the jacket as well. You can get it on his tour or shop the items at 🙂 Thanks for reading!

  • Jackie Wilson
  • Michelle Kirkland

    Your story of your tenacity and determination to keep pushing regardless of what was going on around you, is tops. Your journey to success is so much fun to watch! And to add to that I just have to say that I
    love the Merch! This story is very inspirational and I too understand
    being the underdog. I’ve learned that when you do what’s right, you can
    become the wolf.

    P.S. I neeeeed this jacket!

  • Stacia Pierce

    Wow! I love this post. Great jacket and even better story. It’s something about being focused on the right things, that sets you apart from the crowd. I’ve experienced a lot of underdog moments, but because I understand meditation, visualization and affirmations, I always win.

    P.S. The stories below are all so good!

  • Rosene Johnson

    WOW!!! There are few young people that can balance the challenges of adolescence with such maturity and grace! You are truly one of them!! There have been many times in my life where I was the underdog…even in my career. I was doubted and tried but with persistence and great coaching I am now proving them wrong!
    P.s. Great pics and that jacket is everything! Definitely need that!